Growth & automation studio
We build the systems that turn attention into clients
CRM, client data rooms, outreach and search — shaped around how your business already works, built in weeks, and handed over so your team owns it.
What we build — for hotels, studios, agencies and brands
Most growing businesses don't need another platform. They need the few systems between a first conversation and a signed contract — built well, and kept simple.
001What we build
Five things, done properly.
We pick the one or two that matter most for you, and start there.
- 01
CRM & pipelines
One place for every lead, client and partner, with pipelines that follow how you actually sell.
- 02
Client data rooms
Private, branded rooms where clients, partners or investors find every plan, document and decision.
- 03
Outreach systems
Lists of the right firms and professionals, messages in your own voice, and every reply tracked in your CRM.
- 04
Brand SEO
Be found when people search for the brands and services you sell — not just for your own name.
- 05
Automation
The repetitive steps between your tools — intake, follow-ups, reminders, reports — running in the background.
002Selected work
Recent work
Amsterdam real-estate agency
Real estate · Data roomsBilingual property data rooms, plus a document intake that turns a client's uploads into a personal proposal.
Craft-beer brand
Consumer · CommerceA webshop with per-bottle QR personalisation, and a private project room for everyone involved.
Amsterdam boutique hotel
Hospitality · OperationsA housekeeping app for the cleaning team and a live dashboard for management.
Client names are shared only with their written permission.
003Approach
A 90-day pilot.
Long enough to build something real. Short enough to know if it works.
Talk about a pilot- 01
Build
We map how you work today, then build the first version with you — usually the one system that unblocks the rest.
- 02
Measure
It runs in your business. We watch what gets used and what moves, and adjust as we go.
- 03
Hand over
You get the keys, the documentation and a team that knows how to use it. You own everything we build.
004About
A small studio, on purpose.
HFSP Labs works with a handful of businesses at a time — hotels, studios, agencies and brands — and builds what each one needs, rather than selling a platform.
We write in plain language, keep your data in tools you control, and stay reachable after hand-over.
005Contact
Tell us what you'd like to grow.
A short email is enough: who you are, what you sell, and what feels stuck. We'll reply personally.